Welcome back (to my channel),
An update from the Pitch and I have changed ideas! Due to the COVID-19 restrictions, a few of us have been a bit anxious about the shutdown of gyms, and movement to online classes. However, even before the shutdown, gyms were already being influenced by technology. The franchise of F45 was a huge hit globally (myself included) in its revolutionary delivery format. The gyms were adopting state-of-the-art plasma displays that play exercise demos, control the timing of each exercise, and show the heart-rate monitor data of members with F45-specific wearables (IT Brief 2019).
However, for many group training fans, it is known to be hard to fit these classes into a casual or part-time work schedule. So when things went online I was interested to see how the communications would change. Justin Ashley, an American PT who founded Fitness Playground, believes 2020 will permanently alter the fitness industry. “There are a bunch of people who aren’t going to exercise the way they did before, and the uptake on virtual fitness has been much higher than we expected. And I think it’s going to carry through after this crisis is over,” he told Financial Review. Technology has shown us physical limitations can be broken down when the desire to do something is given the right platform to thrive.
Through the exploration of my new DA idea I have loved doing these online workouts and then comparing them with my roommates and online friends. I like the idea of really involving myself in to the changing communications of online fitness and the trajectories of how remote activity could impact us in the future so my new idea looks in to creating a platform for likeminded people who enjoy group workouts, without the strangers/ sharing of equipment or excessive fees.
I still have a way to go on creating a platform, but I plan to be posting publicly very soon (when my muscles aren’t as sore) and assessing how online workouts can involve others, while not happening simultaneously.
Genuine question however…….
Check out my progress below:
IT BRIEF 2019, “How Technology is Changing the Fitness Industry” IT Brief Feb 18 2019. Viewed May 6 2020 <https://itbrief.com.au/story/how-technology-is-changing-the-fitness-industry>
Gillezeau N 2020, “The Fitness Industry Goes Fully Digital”, Financial Review Apr 14 2020. Viewed May 7 2020. <https://www.afr.com/technology/in-times-of-covid-19-the-fitness-industry-is-going-fully-digital-20200326-p54e7q>